You Own A Bed And Breakfast In Southern France And Want To Target English-Speaking Tourists Looking For Accommodations After They’ve Arrived In France. What Language And Location Should You Target?
Roxanne’s Online Estate-Jewelry Sales Are Lagging Despite Running A Great Text Ad. What Else Might She Do To Drive Sales?
Data Shows That Your Client’s Ad That Appears To People In San Francisco Gets 120 Conversions At A Cost Of US$1200 And Cost-Per-Acquisition (CPA) Of US$10, While Ads Showing In Houston Get 70 Conversions At A Cost Of US$1400 And CPA Of US$20. If You Have A CPA Goal Of US$12, What Bid Adjustment Would You Set For Each Location?
Small-Business Owner Marcos Set Up His Google Ads Campaign By Thinking Of “Obvious” Keywords Off Of The Top Of His Head. What’s One Way He Might Improve Them?
True Or False: Images Should Never Change When Rotating A Device Screen Or Between Different Device Sizes.
