Google helps marketers connect with people using what three kinds of data?

• Passion, purchase intent, and personalization
• Declared, social, and offline
• Demographic, purchase intent, and declared
• Declared, matched, and demographic

Correct answer is:

• Passion, purchase intent, and personalization

Explanation: Google helps marketers connect with the right people by using deeper layers of information to understand who they are and what they want in the moment. This includes:

• Passion: Connecting with people based on their passions using Google’s affinity audiences and custom affinity audiences
• Purchase intent: Connecting with people based on their purchase intent using Google’s in-market audiences
• Personalization: Connecting with people with personalized targeting using the brand’s first-party data. This is done using Google Customer Match, Similar audiences, and remarketing.