Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

• a user clicks on an Google Ads ad.
• multiple conversions result from a single Google Ads ad click.
• a single conversion is made within 30 days following an Google Ads ad click.
• a user visits a website within 30 days of clicking on an Google Ads ad.

Google Ads Advance Search Question & Answer – 002