Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

• the expected impact of extensions and other ad formats
• your historical conversion rate
• the search ranking of your website
• the daily budget you’ve set

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

The correct answer is: the expected impact of extensions and other ad formats