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Category - DoubleClick Search Campaign Management
What would you do first to report on data for your “thank you page” Floodlight activity?
Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
What information can a Floodlight tag track using custom variables?
What are the advantages of using DoubleClick Search to manage a large and complex campaign?
What is a benefit of using executive reporting?
Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?
What is search engine marketing?
You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?
Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?
Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?