Conversion Optimizer use an advertiser’s CPA bid to determine the optimal equivalent CPC bid

Conversion Optimizer use an advertiser’s CPA bid to determine the optimal equivalent CPC bid

How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

  • The CPC bid is one-tenth of the CPA bid by default.
  • The actual CPC bid is based on current max CPC settings.
  • The CPA bid is the highest the system will allow the CPC bid to reach.
  • The CPA bid is multiplied by the predicted conversion rate.
Conversion Optimizer use an advertiser’s CPA bid to determine the optimal equivalent CPC bid

Conversion Optimizer use an advertiser’s CPA bid to determine the optimal equivalent CPC bid

The correct answer is:

  • The CPA bid is the highest the system will allow the CPC bid to reach.

Explanation:

You can read more here: https://support.google.com/Google Ads/answer/2471188

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