Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?

• Create one campaign for all the products his client offers
• Create one campaign with a broad selection of keywords
• Create campaigns based on the structure of his client’s website
• Create multiple campaigns, each with a set of related keywords

Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?