Best KPIs for measuring the performance of an ecommerce business

Best KPIs for measuring the performance of an ecommerce business

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

  • Bounce rate and average session duration
  • Pageviews and revenue
  • Pageviews and bounce rate
  • Revenue and average order value
Best KPIs for measuring the performance of an ecommerce business

Best KPIs for measuring the performance of an ecommerce business

The Correct Answer is:

  •  Revenue and average order value

 Explanation: The following KPIs (Key Performance Indicators) are commonly used by business in your industry:

  • ROI YoY (Return on investment, year over year)
  • CPA YoY (Cost per acquisition, year over year)
  • ROAS YoY (Return on advertising spend, year over year)
  • Average transaction value growth YoY
  • Revenue per product / route / hotel

 You can read more here: https://support.google.com/analytics/answer/6155521?hl=en

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.