Best KPIs for measuring the performance of an ecommerce business
Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
- Bounce rate and average session duration
- Pageviews and revenue
- Pageviews and bounce rate
- Revenue and average order value
Best KPIs for measuring the performance of an ecommerce business
The Correct Answer is:
- Revenue and average order value
Explanation: The following KPIs (Key Performance Indicators) are commonly used by business in your industry:
- ROI YoY (Return on investment, year over year)
- CPA YoY (Cost per acquisition, year over year)
- ROAS YoY (Return on advertising spend, year over year)
- Average transaction value growth YoY
- Revenue per product / route / hotel
You can read more here: https://support.google.com/analytics/answer/6155521?hl=en
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