Before you meet with your new client, your online research showed that she played golf for a local college you also attended. Bringing this up in when you meet would:

• demonstrate your interest in the client as a person and help build rapport.
• increase the length of your meeting beyond what is really necessary.
• demonstrate your online research abilities so the client sees you as an expert in anything related to growing business online.
• be unnecessary, because it will not help you make the sale.

The correct answer of this question is: demonstrate your interest in the client as a person and help build rapport.