An advertiser runs a report at the Campaign level and includes invalid clicks statistics

An advertiser runs a report at the Campaign level and includes invalid clicks statistics

An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were:

  • Filtered out of the account before they accrued cost.
  • Removed as a result of a proactive investigation.
  • Credited to the account.
  • Charged to the account.
An advertiser runs a report at the Campaign level and includes invalid clicks statistics

An advertiser runs a report at the Campaign level and includes invalid clicks statistics

The correct answer is:

  • Filtered out of the account before they accrued cost.

Explanation: You can see the number of invalid clicks your ads have received by adding the Invalid clicks and Invalid click rate columns when viewing your campaign statistics. Remember that you aren’t charged for these clicks, so they don’t affect your account statistics.

URL: https://support.google.com/Google Ads/answer/2549113

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