- Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
- Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
- Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
- Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
After Segmenting Your Client’s Conversion Data For A Shopping Campaign, You See That Mobile Is Driving 10 Percent Of Sales. What Should You Do To Optimize The Campaign For This Client, A Children’s Clothing Retailer That Sells Its Merchandise Online And In Stores?