Account structure for Branding and maximising profit as long as ROI is positive

Account structure for Branding and maximising profit as long as ROI is positive

An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals?

  • Run everything in a single campaign, allocating the set marketing budget to it. Automate everything in a single campaign with the Branding and ROI optimizer.
  • Divide the marketing budget between Search and Display and run two separate campaigns.
  • Allocate the set marketing budget across dedicated branding campaigns.
  • Create a separate campaign that can extend its daily budget after profitability is achieved.
Account structure for Branding and maximising profit as long as ROI is positive

Account structure for Branding and maximising profit as long as ROI is positive

The correct answer is:

  • Divide the marketing budget between Search and Display and run two separate campaigns.

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