Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?
- ask questions only if you did not gather enough information from your pre-call planning.
- ask “yes” or “no” questions to show credibility and avoid confusing the client.
- ask questions about the client’s current situation, desired situation and expectations.
- uncover the client’s pain points so you can use them against her later.
The correct answer of this question is: ask questions about the client’s current situation, desired situation and expectations.