A Client Is Asking You Why He Should Evaluate The Number Of Clicks On His Search Ads Relative To The Number Of Impressions Received. What Should You Tell Him?

A Client Is Asking You Why He Should Evaluate The Number Of Clicks On His Search Ads Relative To The Number Of Impressions Received. What Should You Tell Him?

  • He can better understand what happens after potential customers click his ads
  • He can get an idea of how many people who’ve seen his ads actually became customers
  • He can better understand whether potential customers find his ads appealing
  • He can get an idea of how many people double clicked his ads
A Client Is Asking You Why He Should Evaluate The Number Of Clicks On His Search Ads Relative To The Number Of Impressions Received. What Should You Tell Him?

A Client Is Asking You Why He Should Evaluate The Number Of Clicks On His Search Ads Relative To The Number Of Impressions Received. What Should You Tell Him?

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